Let’s talk about overthinking.
If you saw my hot mess (no make up, sick kid, loud house) Facebook Live in the group yesterday, please know that this is a much more eloquently expressed version of part of the message I was trying to convey.
My team did a “marketing brainstorm” work session yesterday. We do this a couple of times a year brainstorming on specific topics, or even just for new marketing initiatives to take into the next year. Our focus yesterday was on social media and geographic farming. (If you watched my Facebook Live then you know that I wasn’t able to attend in person because I was home with a sick child, so I dialed into the call instead.)
As usual, we had a great discussion. One of the common themes thoughout though was overthinking.
Overthinking on who to add to our database.
Overthinking on what to send.
Overthinking on what and where to post on social media.
We tend to overthink everything. And then because we spend so much time overthinking we get overwhelmed, and then we end up not doing anything. Does any of this sound familiar to you?
A solution, I have found, is to just put yourself out there. Try things, test things, and above all, do your best not to take anything personally. Just because you are doing a great job marketing to your farm or to your sphere if they are not responding to you, it doesn’t necessarily mean that they don’t want to hear from you at all, it may just mean that they don’t need your services *right now*. Over the years I’ve had many clients that I have marketed to consistently year after year after year and never heard from until they actually needed my services.
Also, don’t make decisions for the people in your farm or on your database or who follow you on social media. Let them decide whether or not they want to consume your content. Put out what you feel is valuable and important to share, and if they’re interested, they’ll follow along. If they’re not, maybe they’ll throw your mailer in the trash or maybe they’ll delete your email, or maybe they’ll scroll right past your post. Either way, it’s OK. Let them make that decision for themselves, but don’t let that stop you from reaching out.
Where in your business do you struggle with overthinking?