One of the things that I really love about this business is that it is a relationship business.
We build relationships with our clients before, during and after transactions which are some of the biggest milestones in their lives … which when done right will lead to referrals and repeat business.
We build relationships with our most trusted and preferred vendors which can sometimes lead to referrals, but the biggest benefit is the priority status and care and concern that they will in turn show to our clients.
We build relationships with other agents through groups like this, within our brokerage offices and local associations, through networking events and in cooperating together on transactions. Those relationships can also lead to referrals, but also bring tremendous value in terms of learning, support, and simply in helping to make a transaction go more smoothly.
We build relationships with our communities, investing in the people, businesses, economy and culture, which leads to more business but also a tremendous sense of satisfaction.
These are all great benefits of relationship building, but as we all know, it doesn’t always come easy. In my market it feels like every fifth person has a real estate license (and the true statistic probably isn’t that far off). Competition is fierce, and while strong relationships have the best chance of standing up to that, it doesn’t always which can lead to tremendous hurt. Anyone who has lost a client for any reason, no matter how strong the relationship, knows exactly what I’m talking about.
So how do you build relationships in a truly genuine, caring, yet professional way? Join Caitie Solomonand I today on Facebook Live here in the group while we talk about just that! Our live broadcast will be at 2 pm EST, but we will also post the recording to the group after.
Hope to “see” you there!