Every 17 Days!
A couple days ago I listened to this podcast episode of “RIse” by Rachel Hollis. First of all, I love that she does this exercise of things that she did right and did wrong throughout the year. Not just accomplishments, but things that worked well (and didn’t) in her life and in her business.
One of the things she “did right” was to not stop talking about her book, “Girl, Wash Your Face”. A show of hands, how many of you have read it? I have, as of many of my friends. It seemed like the book was everywhere, and for a period of time was the only book I heard talked about in certain circles. The book was a huge success, being the 2nd biggest seller of 2018, selling well over 2 million copies! Rachel says in the episode that a mistake that she feels that many authors make is that they promote their book once, then stop talking about it. They take for granted that the people who follow them, who like them, who enjoy their work know … and will remember … that they have this book. But the truth is, they don’t.
This immediately reminded me of our business. I’ve often quoted a stat that I heard years and years ago (so long ago that I’m not even sure if it is still accurate) that people forget you’re a Realtor® (lender, stager, etc) every 17 days. Every. 17. Days. It doesn’t matter how much they like you, it doesn’t matter how great a job that you did for them, if they are not in the heat of battle of a real estate transaction with you, chances are they are not going to remember you or what you do when a referral opportunity comes up.
This is why you need to stay top of mind. This is why you need to keep in touch. This is why your marketing plan is so important. This is why consistency is key.
You have to tell them. Again, and again, and again.
Take a listen and let me know what you think … then go tell someone today what you do!