Consistency

You know what’s not exciting?

Repetitive tasks.

You know what helps your business grow?

Repetitive tasks.

Listen, success isn’t easy, and a lot of it isn’t fun. You must be consistent in your marketing activities. This is why you see me talk about and do certain tasks repeatedly. It’s not enough to do a great postcard or email once or twice. You need to do it over and over and over again.

I’m asked over and over again what was the key to my success, and consistency is right up there at the top.

Consistently following up. Consistently writing the notes. Consistently sending the mailers. Consistently executing my Client Care Program. Consistently engaging with my farm. Consistently showing up on social media. Consistently, consistently, consistently.

This is not an easy button. This is not sexy. But this is effective.

And I don’t know about you, but I’ll take effective any day of the week.

Make it a great day!

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